It's a freakin' epidemic!!!!
From People Magazine:
Fans of Cougar Town may have to re-set their DVRs soon. The show’s co-creator Bill Lawrence is hoping to change the ABC comedy’s title for the next season since it has evolved into an ensemble show rather than one that only focuses on Courtney Cox's character, Jules Cobb.
“Partly as a result of common sense and partly from [the studio's] research, they find too many instances of testing of people saying they would never watch a show called Cougar Town — ‘I don’t want to see some show about a 40-year-old woman nailing younger guys,’ ” says Lawrence. “And then they screen an episode, and people go, ‘Oh, I would watch this show.’ “
I'm not going to pretend like I watch Cougar Town, because I don't, but SERIOUSLY???? Perhaps if they'd hired someone with a little marketing experience to begin with, they would have held these focus groups and found out this information before they named the show the first time.
Hey Hollywood: STOP CHANGING TITLES!!!!! Why does this keep happening? Lucky Punk, since you are in the business of making movies, I would like to hear your perspective on this issue.
4 weeks ago